Activity A

1. Using the Swaggies manual (p1), write down their mission statement. Highlight the key words.

2. Read the Key Strategies. What do they hope to achieve? (ie: their goals.)

3. What does Swaggies intend to do to achieve these goals?

4. If a vision is the over-all “dream” the owners have for the business and the motivating force behind the business, what might Swaggies vision be?

 

Answer Activity A

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Activity A Answer

 

1. Swaggies is committed to becoming the leading retailer of authentic Australian gift products by providing our customers with a unique selection of quality products at competitive prices.

2. Swaggies hope to achieve

• a unique in-store presentation
• promote stores
• increase sales
• maintain excellent customer relations
  
  
  

3. Swaggies intends to:

• train staff
• run an expert marketing campaign
• produce and sell new products

4. The answer will vary but may include:

• be the most successful business in its field

• provide status and wealth for owners
• have an international profile
• be a household name like Vegemite

return to Topic 1